The academy for growth systems, not funnel hacks.
Learn to design acquisition that holds together: tracking you can trust, traffic that pays, conversion that holds and AI that does the follow-up. Taught by a practitioner who runs it every day.
Three rules behind every lesson
Systems over tactics
A trick works once. A system keeps working. Every lesson connects one piece (a page, a tag, a campaign) to the whole funnel it belongs to.
Built from a real system
What you learn is what Ludovic runs on his own business today, from LinkedIn post to CRM to closed sale, shown piece by piece.
Numbers you can trust
One KPI per funnel stage, a break-even CPA, and tracking that agrees with itself. No vanity metrics.
Start free, go deeper when you're ready
- 1 · Free
Blog & community
Field notes on funnels, templates, and a free community of practitioners who think in systems.
- 2 · Course
The Growth Funnel System
Six weeks to build one complete funnel, from tracking to automation, with a template for every module.
- 3 · Done for you
Audits & consulting
Prefer an expert to look at your account? Ludovic runs Google Ads audits and acquisition consulting (in French).
Field notes on funnels
What is a sales funnel? A practical guide with one KPI per stage
A sales funnel is the path from stranger to customer. Here is how to map it in four stages, measure each one, and find where you lose people.
TemplatesSales funnel template: the 4-stage map I fill in for every business
Forget blank funnel graphics. This template maps your stages, numbers and break-even CPA in one page you can copy into a spreadsheet.
PositioningHow to find your niche: a 5-question test before you build anything
A profitable niche is a group of people with a costly, urgent problem who already pay to solve it and whom you can reach. Here is how to test one in a week.
“I spent 15 years running acquisition: more than €1M in ad spend a year, €6.7M in revenue generated. This academy is where I teach the systems behind those numbers.”
Ludovic Roux, founder · AboutFree first
Not ready for a course? Join the free Growth Systems Architect community: frameworks, real numbers, practitioners who think in systems rather than campaigns.